Online banking in Italy - statistics & facts

More and more banks are embracing the digital transition and are shifting towards online banking solutions. This is no surprise, as online banking comes with many advantages: for customers, online banking allows access from anywhere and anytime to almost every service traditionally offered by banks, without having to physically visit their branches. For banks, online banking permits to enhance their customer experience, and allowing them to decrease total maintenance costs by reducing the number of branches. The online banking penetration in Italy increased steadily over the last few years, and it is expected to grow further in the future. Moreover, online banking was cited as one of the main online activities by Italian internet users, signaling the significant interest in such services in the country.

Online and mobile banking, what is the difference?

Online banking includes any transaction conducted over the internet. On the other hand, mobile banking refers specifically to banking operations performed using a tablet or a smartphone. Hence, mobile banking includes logging into a bank’s mobile website, text messaging with the bank, or using its mobile app. Mobile banking is particularly appreciated by Italian customers, as it exploits advanced features such as face recognition for quicker log-ins, and it can be used anywhere.

Who uses online banking?

The outbreak of the covid-19 pandemic encouraged the switch towards digital banking solutions, further accelerating an already ongoing process. As with most digital developments, younger generations in Italy embraced online banking more readily than others. Among the banking activities that can be carried out online, Italian users found mobile banking particularly convenient for minor operations such as checking the balance and the transaction record. However, the use of online banking for investment purposes remains low, despite its potential for managing stocks and bank products independently and remote.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Aug 31, 2023

Key insights

Online banking penetration forecast
41%
Online banking penetration among internet users
51%
Most used device to access online banking
Smartphone
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Editor’s Picks Current statistics on this topic

Largest banks in Italy as of December 2022, by total assets (in billion euros)

Banks

Largest Italian banks in 2022, by total assets

Leading banks in Italy as of January 2023, by number of branches

Banks

Largest banks in Italy 2023, by number of branches

Number of internet users in Italy from 2019 to 2028 (in millions)

Demographics

Internet users in Italy 2019-2028

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Usage method

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4

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Customers' opinion

9

Customers' opinion

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