Indonesia: the market leader in Southeast Asia
Indonesia is a lucrative video game market, boasting the largest gamer base in Southeast Asia. In 2022, the number of Indonesian gamers amounted to more than 185 million, far surpassing its neighbors in the region. Seeing the market opportunities, many global market players compete to win the Indonesian market and make it their home. Tencent with PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG), Moonton with Mobile Legends: Bang Bang, and Garena with Free Fire have successfully penetrated the Indonesian market, as a growing number of Indonesian gamers show interest in their games. These games have become the leading competitive eSports games in Indonesia with the highest number of professional players.As a leading mobile-first nation, it's not surprising that most Indonesian gamers prefer mobile games. Recent findings showed that mobile phones were the most popular devices used for online games in the country, with around 94 percent of gamers choosing them. This, once again, reinforces Indonesia's position as the leading gaming market with the highest number of mobile gamers compared to other countries in the Southeast Asian region. Affordability, convenience, and advanced mobile technology are some of the factors that make mobile phones the most popular choice for gamers.
