Social commerce - statistics & facts

Social commerce sales value worldwide 2022-2026

Value of social commerce sales worldwide from 2022 to 2026 (in billion U.S. dollars)

Social commerce revenue worldwide 2022-2030

Social commerce revenue worldwide from 2022 to 2030 (in billion U.S. dollars)

Social commerce sales in China vs. the U.S. 2021

Retail social commerce sales in China and the United States in 2021 (in billion U.S. dollars)

Share of social commerce buyers worldwide 2022, by country

Percentage of online consumers buying from social networks in selected countries worldwide in 2022

Countries with highest and lowest social commerce engagement 2022

Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022

Social commerce spending share worldwide 2025, by generation

Distribution of social commerce spending worldwide in 2025, by generation

Future use of social media among marketers worldwide 2023, by platform

Planned changes in use of selected social media for marketing purposes worldwide as of January 2023

Share of marketing budgets spent on influencer marketing worldwide 2023

Share of marketing budgets spent on influencer marketing worldwide as of February 2023

Distribution of online purchases worldwide 2022, by channel

Distribution of online purchases worldwide as of April 2022, by channel

Leading online shopping methods for products viewed on social media worldwide 2021

Leading online shopping methods for products viewed on social media platforms worldwide as of October 2021

Social networks most likely to be used to make online purchases globally 2022

Social media platforms through which online shoppers worldwide are most likely to make purchases in 2022

Leading social commerce platforms worldwide 2022, by country

Main social platforms used to purchase a product in selected countries worldwide in 2022

Social networks offering the best social commerce experience worldwide 2022

Social media platforms offering the best social commerce experience worldwide in 2022

Social media accounts users followed and purchased from 2022, by generation

Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2022, by generation

Facebook Marketplace/Instagram Shopping user share 2021, by region

Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 3rd quarter 2021, by region

Countries with most WhatsApp Business app downloads 2022

Countries with the highest number of WhatsApp Business app downloads as of June 2022 (in millions)

Main sources for online shopping inspiration worldwide 2022

Leading sources of inspiration for online shoppers worldwide in 2022

Leading online sources for product searches worldwide 2022

Leading online sources where consumers worldwide search for products in 2022

Main ways social media were a source of discovery or inspiration globally 2021

Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021

Consumers who bought an item after seeing it on social media 2022, by country

Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2022

Buyers getting the best product offers on social networks 2021, by generation

Share of global buyers targeted with the best products on social media in 2021, by generational cohort

Online consumer opinions on social media content creators worldwide 2021

Consumer opinions on social media content creators worldwide as of October 2021

Distribution of social media purchases worldwide 2021, by type

Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021

Preferred categories to purchase on social media worldwide 2021, by country

Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021

Importance of social commerce features worldwide 2021

Importance of selected social commerce features worldwide in 2021

Main drivers for increased social media purchases worldwide 2022

Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2022

Openness to social media shopping worldwide 2021

Openness to shopping on social media worldwide as of October 2021

Usage of social media direct purchase features worldwide 2021

Share of global online buyers who use "buy" buttons and clicking on purchasable posts and stories on social media in 2021

Attitudes about purchasing via clicks on social media posts 2021

Share of global online buyers who purchased by clicking on social media posts in 2021

Consumers who bought an item on social media 2022, by generation

Share of shoppers who had purchased a product directly from a social media platforms worldwide in 2022, by generational cohort

Buyers considering social media shopping fun 2021, by generation

Share of global online buyers considering social media shopping fun in 2021, by generational cohort

Favorite payment options for social commerce worldwide 2021

Preferred payment methods when purchasing on social media worldwide as of July 2021

Leading concerns about social commerce worldwide 2021

Most cited concerns about social commerce worldwide in 2021