Online vs. offline news consumption
When it comes to consumer preferences between offline and online news regardless of the brand, news audiences in the United Kingdom hold both traditional media and search engines in high regard. Although trust in news media varies by platform, traditional news outlets and search engines are considered the most reliable, whereas social media was deemed to be problematic.In line with global trends, younger consumers are significantly more dependent on online news sources than their older peers and rate the internet as the most important news platform, far preferring to get their news online than via television, radio, or printed publications.
The continued interest in TV news
TV still ranks as the most used news platform in all nations across the UK. Over 70 percent of audiences aged 16 or over in England, Wales, and Scotland cited television as their main news source, and in Northern Ireland that percentage rose to as much as 80 percent. Looking again at the most important news platforms to UK consumers, but this time the total result not broken down by age, we can see that TV outperforms all other platforms in this regard. The leading TV news channel in the UK remains BBC One, with ITV channels ranking second but by a fair margin.
