Korean Love for Coffee
The average adult over 19 years old consumed around one to two cups a day. Coffee has become the go-to beverage for a majority of South Koreans, still growing in popularity. This leads to continuously increasing coffee consumption in the country.Among the most popular mega coffee franchises were Starbucks, A Twosome Place, and Ediya Coffee. The brand Mega Coffee has also gained great attention, opening up new stores all over South Korea. However, apart from Starbucks, Ediya had the most cafes in South Korea as of 2021. These rivals compete vigorously across different domains such as dessert menus, discount policies, and user-friendly services. Many offer rooms where visitors can study or work, some even with video projectors and whiteboards.