Food service industry in Vietnam - statistics & facts

Vietnamese people love eating out. Whether for breakfast at a local street vendor, or for meeting friends at a casual restaurant at night, dining out is an integral part of Vietnamese social life. However, the COVID-19 pandemic has put an end to the previously constant growth of the accommodation and food services sector in Vietnam, leaving businesses within this sector with a lot of uncertainties.

Dining out culture in Vietnam

Dining out, in many cases, is not a luxury but rather a necessity for many Vietnamese people, especially in bigger cities where a faster pace of life, long working hours, and commutes are more common. Street vendors, who account for the largest part of food service businesses in Vietnam, cater to all, from students to office workers, with diverse menu offerings at reasonable prices. One can quickly grab a loaf of bánh mì on the go, sit down for a piping hot bowl of phở, or even for a barbeque dinner, all at street stalls. On the other hand, the increasing disposable income of the population has boosted the patronage of full-service restaurants and fast food with pricier menus before the COVID-19 pandemic. Golden Gate, a food service chain owning almost 400 full-service restaurants across Vietnam, had recorded growing revenue and millions of customer visits each year. Meanwhile, international fast-food chains, such as Lotteria, KFC, and Jollibee, had the most coverage among food service chains, despite struggling with being profitable in a market dominated by small local businesses.

Food service in Vietnam: COVID-19, recovery, and outlook

The accommodation and food service sector in Vietnam was hit hard during the COVID-19 pandemic. During the peak of the pandemic, restaurants and cafes were not allowed to be open for dining in many cities across the country. On the other hand, the restriction on dining out further accelerated the emerging sub-sector of online food delivery. According to a survey conducted at the end of 2022 among Vietnamese food and beverage establishments, over half of these establishments participated in taking online orders, mostly from delivery platforms frequently used by consumers such as ShopeeFood and GrabFood. While other food service businesses struggled, the revenue of the food delivery market in Vietnam grew to become a billion-dollar industry by the end of 2022. Meanwhile, the removal of COVID-19 restrictions at the beginning of 2022 is expected to bring back the dining out culture among the Vietnamese population as well as revive the food and drink service sector.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Minh-Ngoc Nguyen, Jan 25, 2023

Key insights

GDP contribution of the accommodation and food services in Vietnam
143.9tr VND
Revenue of gastronomic services in Vietnam
8.1bn USD
Annual GMV of online transport and food delivery sector in Vietnam
3bn USD
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Editor’s Picks Current statistics on this topic

Out of home revenue of the food market in Vietnam from 2018 to 2028 (in million U.S. dollars)

Food & Nutrition

Out of home revenue of the food market in Vietnam 2018-2028

Leading restaurant chains in Vietnam as of March 2023, by number of stores

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Leading restaurant chains in Vietnam 2023, by number of stores

Leading coffee shop chains in Vietnam in 2022, by number of stores

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Leading coffee shop brands Vietnam 2022, by number of stores

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