Hair color/dye market in the U.S. - statistics & facts

Changing the color of one's hair has been a beauty trend through the ages, even dating back to ancient Greece and the Romans. Now, the global market for hair coloring reached nearly 25 billion U.S. dollars in 2022 and is expected to increase beyond 40 billion U.S. dollars by 2029. Overall, the hair care segment represents a large part of the global cosmetic market, with a market share of approximately 22 percent, second only to the very popular skincare category. In 2022, the hair care industry generated revenues of approximately 86 billion U.S. dollars, and this figure is expected to experience further increase to more than 104 billion U.S. dollars by the year 2028.

Hair coloring in the U.S.

The United States is the leading country in the hair care market, with a revenue of more than 13 billion U.S. dollars registered in 2022. Within the country, there are about 30 contract manufacturers of hair coloring products, six of which are based in New Jersey. Many U.S. consumers use hair dyes, and in recent years the number of women in the United States who color their hair at home has increased, unlike the number of those who have their hair colored professionally. Within the industry, women's hair coloring products make up the vast majority of coloring sales in the U.S., which reached over 1.3 billion U.S. dollars in 2022 alone, while unisex coloring registered the lowest results.

Main players

At-home hair coloring products attract many customers, and in 2021, L'Oréal was the leading vendor of such products in the United States, with sales adding up to almost 545 million U.S. dollars. It was followed by other household names like Garnier, Clairol, and Revlon. The latter sold approximately 45.5 million units of hair coloring products, one of the highest results registered that year. When it comes to hair care, U.S. consumers prefer to rely on well-known brands, and among the most popular are Head & Shoulders, Garnier, TRESemmé, Pantene, and Fructis.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Dominique Petruzzi, Sep 4, 2023

Key insights

Market value of natural and organic hair care
8.3bn USD
Number of contract manufacturers of hair care products in the U.S.
222
Annual expenditure on hair care products in the U.S.
85.53 USD
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Editor’s Picks Current statistics on this topic

Number of contract manufacturers of hair care products worldwide as of November 2022, by country

Womens' Cosmetics

Global hair care contract manufacturers 2022, by country

Number of contract manufacturers of hair color products in the United States as of January 2022, by state

Haircare

Hair color contract manufacturers U.S. 2022, by state

Hair coloring dollar sales in the United States in 2022 (in million U.S. dollars)

Haircare

U.S. hair coloring dollar sales 2022

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