Most popular TikTok users worldwide 2023

TikTok creator and comedian Khabane Lame officially surpassed dancer Charli D’Amelio as the most followed content creator on the platform in September 2022. Lame, who is based in Italy, reached 162 million subscribers in August 2023. Influencer Charlie D'Amelio followed closely in second position with 151 million followers and singer Bella Poarch ranked third, with a total of 93 million followers.

TikTok global users

Popular video-sharing platform TikTok has gained immense popularity globally. As of January 2023, TikTok had over one billion monthly active users, making it one of the most widely used social media platforms worldwide. Around 54 percent of the total user base on TikTok were women, while approximately 46 percent of the popular social video platform users were men. In addition, TikTok has become a go-to platform for young people. As of the beginning of 2023, most of TikTok's global user base consisted of younger age groups, with 21.5 percent of TikTok's users being women aged between 18 and 24 years.

TikTok usage and audience

Since its launch in 2016, TikTok’s audience has increased significantly. As of January 2023, the United States and Indonesia were the countries with the largest TikTok audiences. The United States led with 113 million users, followed by Indonesia with 109 million users. The app has managed to catch users’ attention and keep its base entertained. So much so that, as of the second quarter of 2022, global users were spending around 95 minutes daily on TikTok, making it the most engaging among social media apps. Additionally, TikTok has quickly become one of the most popular platforms across different app stores. In September 2022, the video app had almost 24 million downloads on Google Play Store, making it the most downloaded app for Android users worldwide. In contrast, TikTok was the second most downloaded app on Apple App Store, with approximately 7.5 million global users downloads in the same month.