Polish clothing and footwear companies
The fashion industry in Poland was dominated by private companies, especially small ones with up to 50 employees. The leader in the Polish clothing industry is LPP, the owner of Reserved, House, Mohito, and Sinsay, among others. In 2021, the LPP group achieved a record profit of over 14 billion zloty. The leader of the Polish footwear market was CCC. Financial results show that it was a very successful year for the owners of apparel chains listed on the Warsaw Stock Exchange, where the leader was LPP. The leading Polish companies in the clothing and footwear industry also include Ochnik, Wittchen, Wojas, CDRL, and VRG group.Consumer preferences
For Poles, clothing and footwear are the most frequently bought elements of the outfit. The value of this segment amounted to nearly 38 billion zloty in 2021. On average, consumers spent 58 zloty on clothing and footwear purchases in 2021. The favorite types of clothing purchased by both men and women were suits. Great attention is also paid to footwear and underwear. It is worth noting that one in three Poles owned between six and ten pairs of shoes in 2020. Various accessories, such as jewelry or handbags, are taken into account as defining style, but are bought much less frequently compared to other parts of clothing.General consumer trends strongly influence the clothing sector. The future of the industry is linked to the continuous development of e-commerce and the emergence of new online stores. Those who decided to buy clothes and shoes online did so mainly because of the quicker process, a wide selection of products, and ease of purchase. Such online shops as eobuwie.com.pl, astratex.pl, or ombre.pl are becoming serious competitors for many brick-and-mortar stores in Poland.
