Influencer marketing in Japan - statistics and facts
Key insights
- Total advertising expenditure in Japan
- 6.8tr JPY
Detailed statistics
Advertising expenses in Japan 2012-2021
- Expenditure on social media marketing
- 1.1tr JPY
Detailed statistics
Social media marketing market size in Japan 2020-2027
- Expenditure on influencer marketing
- 74.1bn JPY
Detailed statistics
Influencer marketing market size in Japan 2020-2027
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on social advertising in Japan 2018-2022
- Premium Statistic Expenses on social advertising in Japan 2022, by ad category
Overview
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Advertising expenses in Japan 2012-2021
Advertising expenses in Japan 2012-2021
Total advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)
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Advertising expenses' share of GDP Japan 2012-2021
Advertising expenses' share of GDP Japan 2012-2021
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2012 to 2021
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Online advertising expenses in Japan 2012-2021
Online advertising expenses in Japan 2012-2021
Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)
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Online advertising expenses in Japan 2021, by type
Online advertising expenses in Japan 2021, by type
Internet advertising expenditure in Japan in 2021, by type (in billion Japanese yen)
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Expenses on social advertising in Japan 2018-2022
Expenses on social advertising in Japan 2018-2022
Expenditure on social advertising in Japan from 2018 to 2022 (in billion Japanese yen)
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Expenses on social advertising in Japan 2022, by ad category
Expenses on social advertising in Japan 2022, by ad category
Expenditure on social advertising in Japan in 2022, by ad category (in billion Japanese yen)
Social media marketing
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- Premium Statistic Social media marketing market size in Japan 2020-2027
- Premium Statistic Social media marketing market size in Japan 2023, by segment
- Premium Statistic Social media advertising market size in Japan 2020-2027
- Premium Statistic Social media account marketing market size in Japan 2020-2027
- Premium Statistic Social media marketing analytics tools market size Japan 2020-2027
- Premium Statistic Social media marketing campaign planning and consulting market size Japan 2020-2027
Social media marketing
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Social media marketing market size in Japan 2020-2027
Social media marketing market size in Japan 2020-2027
Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Social media marketing market size in Japan 2023, by segment
Social media marketing market size in Japan 2023, by segment
Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen)
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Social media advertising market size in Japan 2020-2027
Social media advertising market size in Japan 2020-2027
Annual expenditure on social media advertising in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Social media account marketing market size in Japan 2020-2027
Social media account marketing market size in Japan 2020-2027
Annual expenditure on the operation of accounts for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Social media marketing analytics tools market size Japan 2020-2027
Social media marketing analytics tools market size Japan 2020-2027
Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Social media marketing campaign planning and consulting market size Japan 2020-2027
Social media marketing campaign planning and consulting market size Japan 2020-2027
Annual expenditure on campaign planning and consulting for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
Influencer marketing
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- Premium Statistic Influencer marketing market size in Japan 2020-2027
- Premium Statistic Influencer marketing market size in Japan 2023, by segment
- Premium Statistic YouTube influencer marketing market size in Japan 2020-2027
- Premium Statistic Instagram influencer marketing market size in Japan 2020-2027
- Premium Statistic TikTok influencer marketing market size in Japan 2020-2027
- Premium Statistic Twitter influencer marketing market size in Japan 2020-2027
Influencer marketing
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Influencer marketing market size in Japan 2020-2027
Influencer marketing market size in Japan 2020-2027
Annual expenditure on influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Influencer marketing market size in Japan 2023, by segment
Influencer marketing market size in Japan 2023, by segment
Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen)
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YouTube influencer marketing market size in Japan 2020-2027
YouTube influencer marketing market size in Japan 2020-2027
Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Instagram influencer marketing market size in Japan 2020-2027
Instagram influencer marketing market size in Japan 2020-2027
Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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TikTok influencer marketing market size in Japan 2020-2027
TikTok influencer marketing market size in Japan 2020-2027
Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Twitter influencer marketing market size in Japan 2020-2027
Twitter influencer marketing market size in Japan 2020-2027
Annual expenditure on Twitter influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
Social media demographics
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- Premium Statistic Number of social media users Japan 2019-2028
- Premium Statistic Social media platforms with highest user activity in Japan Q3 2022
- Premium Statistic Leading social networks among Gen Z Japan 2022
- Premium Statistic Leading Japanese Twitter accounts 2022, based on follower numbers
- Premium Statistic Leading Japanese Instagram profiles 2022, based on follower numbers
- Premium Statistic Leading Japanese Facebook profiles 2021, based on number of fans
Social media demographics
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Number of social media users Japan 2019-2028
Number of social media users Japan 2019-2028
Number of social media users in Japan from 2019 to 2023 with a forecast until 2028 (in millions)
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Social media platforms with highest user activity in Japan Q3 2022
Social media platforms with highest user activity in Japan Q3 2022
Most used social media platforms in Japan as of 3rd quarter 2022
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Leading social networks among Gen Z Japan 2022
Leading social networks among Gen Z Japan 2022
Most popular social media among Generation Z in Japan as of January 2022
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Leading Japanese Twitter accounts 2022, based on follower numbers
Leading Japanese Twitter accounts 2022, based on follower numbers
Most popular Twitter accounts from Japan as of November 2022, based on number of followers (in millions)
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Leading Japanese Instagram profiles 2022, based on follower numbers
Leading Japanese Instagram profiles 2022, based on follower numbers
Most popular Instagram accounts from Japan as of April 2022, based on number of followers (in millions)
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Leading Japanese Facebook profiles 2021, based on number of fans
Leading Japanese Facebook profiles 2021, based on number of fans
Most popular Facebook profiles from Japan as of March 2021, based on number of fans (in millions)
Audience attitudes and behaviors
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- Premium Statistic Most common types of social media used for brand research Japan Q3 2022
- Premium Statistic Leading types of followed social media accounts Japan Q3 2022
- Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
- Premium Statistic Main reasons for following influencers in Japan 2021
- Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
- Premium Statistic Most trusted influencers and celebrities among young people in Japan 2023
Audience attitudes and behaviors
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Most common types of social media used for brand research Japan Q3 2022
Most common types of social media used for brand research Japan Q3 2022
Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2022
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Leading types of followed social media accounts Japan Q3 2022
Leading types of followed social media accounts Japan Q3 2022
Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2022
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Share of people following influencers in Japan 2021, by number of influencers
Share of people following influencers in Japan 2021, by number of influencers
Share of people who follow influencers in Japan as of August 2021, by number of influencers
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Main reasons for following influencers in Japan 2021
Main reasons for following influencers in Japan 2021
Leading reasons for following influencers in Japan as of August 2021
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Main reasons to trust influencers and personalities among young people in Japan 2021
Main reasons to trust influencers and personalities among young people in Japan 2021
Leading reasons to trust influencers and celebrities among young people in Japan as of March 2021
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Most trusted influencers and celebrities among young people in Japan 2023
Most trusted influencers and celebrities among young people in Japan 2023
Most trusted influencers and celebrities among young people in Japan as of March 2023
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