Food trends in Thailand - statistics & facts

The coronavirus (COVID-19) pandemic had affected many aspects of life in Thailand, including Thai consumers’ food preferences. The current food trends there are influenced by various factors such as the promotion of food sustainability and increasing health mindfulness. A survey conducted in Thailand in December 2020 suggested that more than half of the surveyed respondents were interested to learn more about health foods, indicating certain awareness towards health and wellbeing among Thai consumers. In addition, the consumption of health foods and beverages in Thailand had shown gradual increases in the past few years and was expected to continue rising.

Organic food market

The organic food trend started a few years ago in Thailand. It gained popularity among health-conscious Thai consumers, together with the rising consumer preferences for “clean food”. Although organic food and beverages are often limited to high-income individuals due to the higher prices, there is an increasing demand from middle-class consumers. The value of organic packaged food and beverages consumed in Thailand had been continuously growing, forecasted to reach over 25 million U.S. dollars in 2022. For Thai consumers, fruits and vegetables were the most important food products to be organic. Regardless of the popularity of organic food, some consumers still showed reservations toward purchasing organic food, mainly due to the disbelief that organic food was healthier than conventionally-grown food products.

Rising popularity of plant-based food

Recently, plant-based food is starting to have more standing among consumers in Thailand, and not only among vegetarians. As plant-based food is gaining popularity among health enthusiasts, opportunities rise for businesses in the food industry. The market value of plant-based food in Thailand was forecasted to reach around 45 billion Thai baht in 2024, jumping from almost 30 billion Thai baht in 2019. Some of the key players in the plant-based food playground in Thailand include Thai-national startups like More Meat, and major international companies such as Harvest Gourmet under Nestlé Thailand, Meat Zero under CP Foods, and Beyond Meat, which has international standing in the plant-based food industry.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Jan 11, 2023

Key insights

Health and wellness food market value worldwide
841bn USD
Consumption value of health foods and beverages in Thailand
100bn THB
Get more insights

Editor’s Picks Current statistics on this topic

Value of plant-based food market in Thailand in 2019 with a forecast for 2024 (in billion U.S. dollars)

Plant-based Food

Market value of plant-based food Thailand 2019-2024

Consumption value of health foods and beverages in Thailand from 2018 to 2020 (in billion Thai baht)

Food & Nutrition

Consumption value of health foods and beverages Thailand 2018-2020

Market value of health food in Thailand in 2020, by product category (in million U.S. dollars)

Organic & Health Food

Market value of health foods Thailand 2020, by product category

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Overview

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Overview

Organic food

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Organic food

Plant-based and vegetarian food

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Plant-based and vegetarian food

Dietary supplements

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Dietary supplements

COVID-19 impact on food consumption

4

COVID-19 impact on food consumption

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