Children's products in Italy - statistics & facts

Children’s products are items manufactured, designed, and primarily intended to be used by kids up to 12 years of age. These can range from consumer goods for infants and toddlers, e.g., diapers, pacifiers, and simple toys, all the way to products for those that are a little older, such as skateboards, card & board games, easy-to-read children’s literature, and running shoes. Given Italy’s large (child) population, this market is attractive for children’s product manufacturers and businesses alike.

The Italian toys & games industry

When discussing products for kids, one of the largest major subcategories is that of toys. As of 2019, there were roughly 330 enterprises manufacturing games and toys in Italy itself. While the Italian games and toys industry is of a considerable size, the total number of manufacturers within the country has decreased by over 100 in the past ten years. Similarly, the number of specialized retail stores for toys and games on Italian soil has also dropped over the years. In terms of sales figures, however, the industry’s annual revenue tends to fluctuate: In 2019, Italian toy manufacturers generated close to 600 million euros, which is a significant increase compared to the previous year.

Children’s apparel in Italy

Another industry with a significant focus on children’s products is the apparel and fashion industry. In 2021 alone, Italy’s children’s and junior’s apparel manufacturing industry accounted for a production value of roughly 870 million euros. Italy’s child clothing production value and consumption value were slightly higher in the years before the COVID-19 pandemic. Although the crisis affected many industries in Italy and around the world, the apparel and footwear industry was hit especially hard.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by D. Tighe, May 3, 2022

Key insights

Number of couples with at least one child in Italy
8.36m couples
Number of children enrolled in kindergartens in Italy annually
1.42m children
Number of children enrolled in elementary school in Italy annually
2.66m children
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Editor’s Picks Current statistics on this topic

Number of couples with children in Italy in 2020, by region and by number of children (in 1,000s)

Demographics

Number of couples with children in 2020, by region

Final consumption value of children's and junior's apparel manufacturing industry in Italy from 2012 to 2021 (in million euros)

Kids & Baby Clothing

Consumption value of children's & junior's clothing industry in Italy 2012-2021

Sell-out distribution of kids and junior clothing industry in Italy in 2021, by line of clothing

Kids & Baby Clothing

Sell-out kids and junior clothing industry in Italy 2021, by line of clothing

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