Instagram accounts with the most followers worldwide 2023

Cristiano Ronaldo has one of the most popular Instagram accounts as of January 2023. The Portuguese footballer is the most-followed person on the photo sharing app platform with 595 million followers. Instagram's own account was ranked first with roughly 648 million followers.

How popular is Instagram?

Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app rached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

Who uses Instagram?

Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

Celebrity influencers on Instagram

Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.